It’s a great value for your advertising dollar. Statistics from
the American Trucking Association and the Outdoor Advertising Association of
American indicated that car wrap advertising costs
less than $1 per thousand impressions (CPM). Compare that to $2 CPM for static
billboards or $22 CPM for a one-day quarter-page newspaper ad, and it’s
no wonder that the vehicle wrap industry is growing rapidly. Based on this
information, vehicle wraps appear to provide the lowest cost
per impression of any advertising method.