The National Signage Research and Education Conference (NSREC) surveyed 63,000 consumers regarding the value of quality signage. The research included these three important conclusions:
- 29% were drawn to a store with which they were not familiar based on the quality of that store’s signage;
- 34.5% have made assumptions about the quality of a business based on that business’s “clear and attractive” signage; and
- 49.7% have driven by a business, or failed to find a business they wanted to visit, because the signs for that business were “too small or unclear.”
The research findings brought a ranking by respondents of the usefulness of various advertising media. To prove the point that quality signage has value, the rankings were as follows:
- Television ads
- Interior signage
- Outdoor signage
- 4 Radio ads
- 5 Internet ads
- Newspaper ads
Everything is very open with a very clear description of the issues. It was definitely informative. Your website is useful. Thanks for sharing! led for signage companies
ReplyDelete