on the effectiveness of vehicle wraps. 3M used GPS units to track 10
graphically wrapped trucks traveling through two major metropolitan areas.
These fleet graphics generated the equivalent average of six million Prime
Daily Effective Circulations per truck (annualized).
Further research continues to reinforce that mobile printed graphics are an
extremely influential ad medium. More than nine out of ten people notice
words and pictures when displayed on a 40x12 foot truck, reported the
American Trucking Association. Research conducted by RYP & Becker
Group found that 97 percent of survey respondents recalled the ad on a
truck, 98 percent thought the ads created a positive image of the advertiser
and 96 percent thought fleet graphics had more impact than printed or
electronic billboards.
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