Vehicle Graphics Rules to Live by

If you’re business needs high visibility to pull in customers , a vehicle wrap is a great way to get attention. Some wraps, though bright and fun are difficult to read and are ineffective. After all, the best way to see if your money was well spent on your wrap is to get a good response and increased sales.

We at Sign Age are very aware of this and have come up with 4 main rules we live by when designing and installing vehicle wraps.

1. Your logo must be clear and have brand identity. A bad logo or one that is too small or confusing or too wordy will compromise your wrap’s effectiveness. Large nationwide brands don’t need this as much because people recognize their logos quickly but local business need to grab customers attention quickly and efficiently and have them remember who you are. That’s mainly done with a great logo.

2. Photos are great but watch out! They can hurt too.
Designers love using photos for wraps. It creates depth and attractiveness and when using a photo from a skilled photographer , designing the car wrap is easy. But the photo you pick needs to connect with your audience to communicate the brand. Action shots that are relevant are great but they only really work in direct-to-consumer businesses. If you’re selling ice cream you’d want to put an ice-cream on the wrap. Also there are lots of designs out there with happy people. Unless you are selling what the people are doing or wearing don’t use people. They are distracting and don’t accurately communicate your product or service. When thinking about photos remember, they don’t always work. A good designer will know this and at Sign Age we’ll help you stay on topic. Textures and other elements are great alternatives.

3. LIMIT YOUR TYPE
You’re not driving around a book. Even if you sell books you don’t need to write a book on your wrap. Keep it simple. Use words that mean things and copy that is clear and to the point. This can be hard for some businesses that sell many products. But it is important. If you’ve got too much to say then focus on campaigns. Sell one idea or product at a time. vehicle Graphics are great because parts can be replaced or covered if you campaign changes.

Buffalo Exchange gets a Trailer Wrap from Sign Age!

Buffalo Exchange is celebrating 40 years of new and recycled fashion.  They started right here in Tucson and have expanded across the country.  In celebration they will be touring the country in a '69 Airstream starting in March.  The bus will be stopping at all of their 49 stores (46 company and 3 franchise stores) giving shoppers the opportunity to shop a curated western-inspired collection with fun activities.

   

  

Sign Age had the pleasure of wrapping the Airstream with really cool vehicle graphics designed by their creative marketing team.  We had a lot of fun working with them on the production and installation of the graphics.

  

Check out Buffalo Exchange 40th Anniversary Landing page at 
http://www.buffaloexchange.com/bufex74

We Wrapped It Up For The Retreat

The Retreat, a new U of A student cottage community, just opened their doors. The Retreat is a housing development for college students attending the University. They lease out individual cottages and offer resort style amenities to their residents including a fitness facility, pool, spa and club house. They also offer transportation to and from the University to accommodate those students that do not have another form of transportation.

 

Sign Age had the opportunity to wrap a 30 foot bus for The Retreat which will be used to shuttle students to and from school. It will serve as an easily identifiable method of transportation and a great form of advertising for The Retreat.

Vehicle wraps can be a huge method to advertise your company image, products and services. Vehicle advertising turns out to be the best advertising value as you can reach over 750,000 potential customers every month with each vehicle that features your advertising. In order to make that many impressions in traditional media, whether newspaper, radio, TV or billboards, it would cost thousands of dollars every month.

The Importance of Vehicle Graphics

How important are vehicle graphics to your business? 

Marketing is a key to success for any business. This has been widely known since the Greeks created the republic. I think Plato was quoted saying, "Thou shalt make those aware of your melons in order to sell them." Maybe it was Aristotle that said it first.

All kidding aside, The best and most effective way to market your goods and to achieve the best ROI (return on investment) is often overlooked. It is vehicle graphics. The up front costs of vehicle graphics can seem high but the return on durable and well designed graphics will last for years. Also, when comparing the up front costs to other advertisement options like radio,TV or billboards ads, vehicle graphics are the best overall value.

Here are some reasons to get your vehicle wrapped:

3M found that vehicle graphics have the potential to reach over 3000 people every hour if you drive on busy roads.

You can use your car to advertise 24/7 if you park your car in a visible parking lot.

Any company vehicle that is not wrapped is not tapping into the advertising return a vehicle provides. Don't let your company vehicle waste away- it is your moving, working billboard.

Lastly, there are so many ways to use your vehicle. It is a five sided blank canvas. Our graphics department can help you fill that canvas with powerful vehicle graphics that are clear, effective and worth every dime.

Contact us today! Don't put off vehicle graphics any longer. 520-806-0322

Vehicle Graphics Have the Power to Impress

Research conducted by 3M Commercial Graphics produced dramatic results
on the effectiveness of vehicle wraps. 3M used GPS units to track 10
graphically wrapped trucks traveling through two major metropolitan areas.
These fleet graphics generated the equivalent average of six million Prime
Daily Effective Circulations per truck (annualized).

Further research continues to reinforce that mobile printed graphics are an
extremely influential ad medium. More than nine out of ten people notice
words and pictures when displayed on a 40x12 foot truck, reported the
American Trucking Association. Research conducted by RYP & Becker
Group found that 97 percent of survey respondents recalled the ad on a
truck, 98 percent thought the ads created a positive image of the advertiser
and 96 percent thought fleet graphics had more impact than printed or
electronic billboards.

Here is an example of one of our vehicle wraps. The design is fresh, the imagery is appealing and the colors are eye catching. Contact us today to see how we can transform your vehicle into an eye catching advertisement for your business.