Thursday, October 20, 2011
It’s a great value for your advertising dollar. Statistics from the American Trucking Association and the Outdoor Advertising Association of American indicated that car wrap advertising costs less than $1 per thousand impressions (CPM). Compare that to $2 CPM for static billboards or $22 CPM for a one-day quarter-page newspaper ad, and it’s no wonder that the vehicle wrap industry is growing rapidly. Based on this information, vehicle wraps appear to provide the lowest cost per impression of any advertising method.