Friday, January 27, 2012

The Value of Quality Signage

The National Signage Research and Education Conference (NSREC) surveyed 63,000 consumers regarding the value of quality signage. The research included these three important conclusions:
  • 29% were drawn to a store with which they were not familiar based on the quality of that store’s signage;
  • 34.5% have made assumptions about the quality of a business based on that business’s “clear and attractive” signage; and
  • 49.7% have driven by a business, or failed to find a business they wanted to visit, because the signs for that business were “too small or unclear.”
The research findings brought a ranking by respondents of the usefulness of various advertising media. To prove the point that quality signage has value, the rankings were as follows:
  1. Television ads
  2. Interior signage
  3. Outdoor signage
  4. 4 Radio ads
  5. 5 Internet ads
  6. Newspaper ads