If you’re business needs high visibility to pull in customers , a vehicle wrap is a great way to get attention. Some wraps, though bright and fun are difficult to read and are ineffective. After all, the best way to see if your money was well spent on your wrap is to get a good response and increased sales.
We at Sign Age are very aware of this and have come up with 4 main rules we live by when designing and installing vehicle wraps.
1. Your logo must be clear and have brand identity. A bad logo or one that is too small or confusing or too wordy will compromise your wrap’s effectiveness. Large nationwide brands don’t need this as much because people recognize their logos quickly but local business need to grab customers attention quickly and efficiently and have them remember who you are. That’s mainly done with a great logo.
2. Photos are great but watch out! They can hurt too.
Designers love using photos for wraps. It creates depth and attractiveness and when using a photo from a skilled photographer , designing the car wrap is easy. But the photo you pick needs to connect with your audience to communicate the brand. Action shots that are relevant are great but they only really work in direct-to-consumer businesses. If you’re selling ice cream you’d want to put an ice-cream on the wrap. Also there are lots of designs out there with happy people. Unless you are selling what the people are doing or wearing don’t use people. They are distracting and don’t accurately communicate your product or service. When thinking about photos remember, they don’t always work. A good designer will know this and at Sign Age we’ll help you stay on topic. Textures and other elements are great alternatives.
3. LIMIT YOUR TYPE
You’re not driving around a book. Even if you sell books you don’t need to write a book on your wrap. Keep it simple. Use words that mean things and copy that is clear and to the point. This can be hard for some businesses that sell many products. But it is important. If you’ve got too much to say then focus on campaigns. Sell one idea or product at a time. vehicle Graphics are great because parts can be replaced or covered if you campaign changes.