Wednesday, May 2, 2012

Expedition Tanzania

They're here!!! The newest pachyderm residents of Reid Park Zoo have arrived and are bigger than ever. Five elephants were shipped in from San Diego Safari Park and are making it home here in their new habitat, Expedition Tanzania, at Reid Park Zoo. The expedition is a new seven acre expansion that will provide an introduction to this amazing species, featuring hands-on education opportunities. The new herd includes Mabu (large male), Samba (large female), Punga (5 year old male), Sundzu (Punga's little brother) and Lungile (the smallest female).

Sign Age was fortunate to have the opportunity to provide building signage for the Click Family elephant care center.  Take a look below at the building lettering and the children of Sign Age Operations Manager Joaquin, enjoying the elephants in their enclosure.

Your Business Image is Important

Business image, identity and legibility can affect a business reputation! Corporate identity is the pieces, methods and techniques a company uses to differentiate itself from the rest. It's proven that a company that has a consistent corporate identity is taken much more seriously than those that don't.

Corporate identity is reinforced through various types of signage. There are a variety of factors to maximize the value of signage:
-         Letter height - An effective sign mush be legible from a distance and letters with a taller, wider stroke can be read from further away.
-         Contrast - Letters that blend in with their backgrounds become illegible at moderate distances.
-         Font Choice - Use decorative fonts sparingly and limit to a maximum of two type styles to make the message easily read at a distance.

Sign Age has lots of experience designing effective signage. We have in-house resources to help you select the correct size, colors, and font choices to make your corporate identity really pop. And research shows that no matter what the media - radio, TV, print, online - well-designed signage is the most cost-effective form of advertising.