If you operate or plan to start a business, it is important to consider how you plan to use signage. A creative, attractive sign can propel your business into a higher standard so you stand out apart you’re your competition. ChamberofCommerce.com says, customers are more likely to purchase from a business they have already heard of, so a sign helps plant the seed for current and all future sales.
Signs serve like a silent salesperson for your business. Your exterior signs will draw attention to your place of business and help differentiate it from others along your street or complex. Interior signs help customers locate merchandise and reinforce impulse sales. According to the U.S. Small Business Administration website, signs are a primary link between businesses and customers.
A beautiful exterior sign can be mounted to the wall, monument, small wall or posted in the ground. The goal is to have a sign that is apart of the design of your landscape but stand out so it can be seen. Building-mounted signs are attached to the building and need to be seen from a roadway, parking lot or will be useful in areas with high foot traffic, such as shopping areas.
Signs are an essential component of a your overall marketing strategy. A sign might need to contain a business's logo in order to reinforce your brand. But interior signs need to draw attention to promotions and to convey information about the business. An exterior sign is visible 24 hours a day, 365 days a year, so its effect is continuous.
Some businesses have limited marketing funds so their signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.
Signs aren’t limited to your place of business. You can use vehicle graphics as a form of mobile advertising. Vehicle graphics and wraps are an effective branding tool in today’s marketing jungle.
Contact Sign Age today and find out how our 19 years of experience can help your business succeed.