Expedition Tanzania

They're here!!! The newest pachyderm residents of Reid Park Zoo have arrived and are bigger than ever. Five elephants were shipped in from San Diego Safari Park and are making it home here in their new habitat, Expedition Tanzania, at Reid Park Zoo. The expedition is a new seven acre expansion that will provide an introduction to this amazing species, featuring hands-on education opportunities. The new herd includes Mabu (large male), Samba (large female), Punga (5 year old male), Sundzu (Punga's little brother) and Lungile (the smallest female).

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Sign Age was fortunate to have the opportunity to provide building signage for the Click Family elephant care center.  Take a look below at the building lettering and the children of Sign Age Operations Manager Joaquin, enjoying the elephants in their enclosure.

Your Business Image is Important

Business image, identity and legibility can affect a business reputation! Corporate identity is the pieces, methods and techniques a company uses to differentiate itself from the rest. It's proven that a company that has a consistent corporate identity is taken much more seriously than those that don't.

Corporate identity is reinforced through various types of signage. There are a variety of factors to maximize the value of signage:
-         Letter height - An effective sign mush be legible from a distance and letters with a taller, wider stroke can be read from further away.
-         Contrast - Letters that blend in with their backgrounds become illegible at moderate distances.
-         Font Choice - Use decorative fonts sparingly and limit to a maximum of two type styles to make the message easily read at a distance.

Sign Age has lots of experience designing effective signage. We have in-house resources to help you select the correct size, colors, and font choices to make your corporate identity really pop. And research shows that no matter what the media - radio, TV, print, online - well-designed signage is the most cost-effective form of advertising.

Wrap it up!

Wall murals are the greatest way to add pizzazz to office space and help reinforce a company's image by wrapping part of or an entire wall. Ultimately, wall murals add the "WOW" factor to space that might otherwise go unnoticed. We have the ability to create huge wall mural graphics that cover the side of the building or just your lobby wall.

Wall murals are large full color graphics that can cover entire walls, either indoors or outdoors. We have the ability to create huge wall mural graphics that cover the side of the building or just your lobby wall. We’ve covered metal walls, trade show booth walls, dry wall and stucco walls. Sign Age utilizes high quality materials that have the ability to even adhere to brick and other rough surfaces.
Sign Age can help you design and install a very eye catching, attention grabbing wall mural.

The Value of Quality Signage

The National Signage Research and Education Conference (NSREC) surveyed 63,000 consumers regarding the value of quality signage. The research included these three important conclusions:

• 29% were drawn to a store with which they were not familiar based on the quality of that store’s signage;
• 34.5% have made assumptions about the quality of a business based on that business’s “clear and attractive” signage; and
• 49.7% have driven by a business, or failed to find a business they wanted to visit, because the signs for that business were “too small or unclear.”

The research findings brought a ranking by respondents of the usefulness of various advertising media. To prove the point that quality signage has value, the rankings were as follows:

1. Television ads
2. Interior signage
3. Outdoor signage
4. 4 Radio ads
5. 5 Internet ads
6. Newspaper ads

Young Explorers 'Sticky Paper Art'

Sign Age ends up with a lot of scrap vinyl in a variety of colors from our many ongoing projects. As a result, we donate the scrap vinyl to several schools in the area. Young Explorer Schools is one that receives the scraps. The school kids call it 'Sticky Paper Art'. They create large colorful murals using the vinyl pieces.

Dr. Fil Brooks, Educational Director for Young Explorers, shared a picture of one of the murals the school kids produced. She says that not only can "each child be successful and enjoy creating their own art pieces, they have practice using scissors which enables them to develop their small motor skills. It is always rewarding to watch them spend time peeling the backing and feeling they have accomplished a major achievement. Young Explorers Schools truly appreciate Sign Age for supplying us with the vinyl. 'Sticky Paper Art' is a big exciting and rewarding art experience for us!"

QR Codes - The Latest Marketing Trend

Little white squares filled with black modules are everywhere, from magazine ads and business cards to posters and vehicle graphics. They're called QR codes for "quick response" and they're a marketing trend.

Just scan one with your smartphone (using a QR code-reading app) and you can connect with nearly anything that can be put into digital format and downloaded - information about a business, directions to the nearest store that carries a brand, discount coupons and much more.

If you go online to http://qrcode.kaywa.com/ you can create a code that will take people to your website. Enter your website url, choose large, medium or small and you have an image to download.

Sign Age has the capabilities of producing custom QR codes to promote your business. We can print your code at any size to fit on your vehicle, banner or digital display.

Car Wrap Advertising

It’s a great value for your advertising dollar.  Statistics from the American Trucking Association and the Outdoor Advertising Association of American indicated that car wrap advertising costs less than $1 per thousand impressions (CPM).  Compare that to $2 CPM for static billboards or $22 CPM for a one-day quarter-page newspaper ad, and it’s no wonder that the vehicle wrap industry is growing rapidly.  Based on this information, vehicle wraps appear to provide the lowest cost per impression of any advertising method.